What we did

Direction / Shoot Production / Filming / Photography / Time-Lapse / Animation / Post Production


Growing your art will never be easy, but doing it on a microscopic/macro level adds an extra level of complexity.

How can you film, shoot and document complex bacteria growth for long periods during a global lockdown? We needed to use all of our creative production savvy and shoot this campaign in one of our satellite studios just outside London.


Bacteria wrangling was undoubtedly a new skill for us; however, when this great idea appeared, we just had to put on our biochemist hat and start exploring and growing some bacteria cultures.

This was always going to be an interesting R&D project, especially as controlling life is never easy. After many failed attempts and a lot of trial and error, we found a fool-proof solution to grow and shoot beautifully unique cultures that could develop into any shape. Every shot had its charm, and no two letters were the same. The result was a practical, homegrown solution full of happy accidents which we were all very proud to have made.

Check out the master film, full alphabet captures and the making of below.


English Alphabet


Behind the Scenes