What we did
Creative Development / Direction / CGI Illustration / Simulation / Animation / Post Production
Challenge
Adidas was launching a new range of innovative clothing tech called Climaheat. They were developing a vast tool kit of visual assets for all markets and needed a creative production partner to help visualise all their needs.
The launch campaign required above the line stills, animated idents, tech demo films and CGI illustrations. All of which needed careful consideration in design to complement each other on their global launch.
Solution
Our collaborative approach and partnership between all Adidas parties allowed us to develop a strong making strategy. This campaign needed all of our departments to work seamlessly together and share key visual assets.
The imagery combined dynamic simulated movement with illustrative scientific visuals, which blended the story on how this new Climaheat technology works. Acting as the sole content creation agency ensured the whole campaign did not duplicate assets, had brand consistency and saved both time and cost without compromising the quality required.
