What we did
Direction / CGI Illustration / Animation / Post Production
Challenge
Corteva needed an asset that would work well alongside existing projects, encompassing a similar ‘miniature’ real-world feel. It was essential to create an environment based around an ampersand for their campaign and remain flexible in delivering hi-res stills and a charming animation snippet.
Solution
As we were heading into unforeseen production challenges in 2020, we decided not to mimic the practical model made set we shot and directed for their earlier Mycogen campaign.
We pivoted and suggested a CGI illustration style would be just as effective and allowed us to explore the composition safely at a time when no productions were being produced. Like all our CGI work, it was effortless to switch between animation and stills and perfectly achieve the miniature world that the creative needed.
