What we did
Direction / Shoot Production / Filming / Green Screen / Animation / CGI / Motion Graphics / Post Production
Challenge
A healthcare brand wanted a new advertising campaign that highlighted the impact of their patients’ life after using its innovative inhaler treatment. The brand used a book as part of their visual language and wanted to use it when designing the hero environments based around a patient’s everyday activities.
Solution
Our initial strategy was to mockup and design each environment based on some early concept development shared. We used digital doubles to get the perfect scale and perspective before casting the ideal talent and shooting them at a large green screen studio.
We then combined the photography and live-action footage of the patients with the CGI storybooks. We finished them at the studio with a complementary colour pallet for both the before and after scenarios.
