What we did
Shoot Production / Photography / CGI Illustration / Animation / Post Production
Challenge
Fin-tech company Grab has launched a new flexible way to purchase your must-haves. They wanted to highlight their new flexible payment solution, which works around your lifestyle.
The campaign visuals needed to be bright and bold, portraying a positive feeling to the consumer while having a clear visual connection between product, consumer and payment plan.
Solution
Working closely with our friends over at Toaster, we produced, shot and digitally designed a series of flexible campaign assets focused on Grab’s payment offering. Each image was carefully crafted from the product chosen to our hero talent, who posed and took a stance that embraced the flexible narrative.
Our CGI ‘swoosh’ was meticulously built and art directed to show the stretching of time. Details such as the flow shape and direction change were all key design considerations. For instance, each directional change in the swoosh was partnered with text to highlight a particular payment touchpoint.
The final result was a bold and striking set of campaign images, full of character and colour, all carefully considered and retouched to highlight all the grab brand colours.
