What we did
Direction / Shoot Production / Photography / Live Action / Post Production
Challenge
Heinz needed a flexible set of campaign assets for their ‘Good in, Great on’ campaign. The campaign highlighted the extra pleasure and taste that Heinz ketchup adds to people’s favourite dishes.
They needed a flexible toolkit of stills and social films that could be used across all European markets for OOH, press and social media.
Solution
Our full end to end production pipeline allowed us to produce, direct and shoot sixteen stills and six social films all back to back in one week. Our on set lighting and food specialists worked simultaneously with each other as we orchestrated an efficient shoot schedule which allowed us the time to give each photographic image the attention they deserved.
To accompany the OOH imagery, we also needed to film slow-motion vignettes consisting of pours, mixes and detailed facial expressions, all highlighting that moment of joy when you add your favourite Heinz tomato ketchup to your meal.
