We have been experimenting with two of our favourite things, Cake and 3D CGI Simulation. Using X-Particles & ExplosiaFX, we created various fluid smoke simulations to form the iconic and tasty Mr Kipling’s French Fancies.
Mixing our experience in Food & Drink advertising, our goal was to create a colourful and experimental animation using a new and exciting technique and approach. We also ate a lot of them for research!