What we did
Direction / Shoot Production / Photography / Stop Motion Animation / Post Production
Challenge
The Post Office had a campaign in mind that would deliver the feel of the practicality and speed of currency exchanging at their branches.
They needed an above the line photography campaign coupled with social and digital billboard animations to highlight their vast range of currency they quickly have to offer.
Solution
What better way to highlight the Post Office’s currency exchange services’ speed and simplicity than showing hard cash appear in your hand like magic. We approached this integrated campaign by producing and setting up a stop motion shoot with the flexibility to capture high resolutions imagery for the print campaign.
Utilising a photographic set up with constant lighting meant that we could quickly switch between mediums at a click of a button.
This efficient process allowed us the opportunity to capture thirteen print-quality stills and five playful stop motion animations in a single day.
